Understanding African Fashion

African Dashiki Wax Print Clutch - Olori

African Print

For a very long time fashion may be perceived to be something foreign instead of African. However, the scene is beginning to change fast as with the election of President barack obama the Afro American community is becoming more aware of their style. The African American community is involving in the fashion of Africa especially to remind themselves with their rich and diverse heritage. The roots of African fashion can be traced back to centuries before this. Whether you consider the vibrant sisal skirts which are an important part of African dances towards the Kanga which is now popular fashion garment, African fashion will be featured on the fashion ramps across the globe. Recently the fashion scene in Africa is now quite lively with runway shows occurring over a frequent basis with African designers rivaling the level of international designers.

Fashion with a purpose is the main theme on most of these fashion shows which magnetize a number of fashion enthusiasts from all over the world. Fashion is another big part of the African popular culture where some designers have strong following with celebrities and public personalities. These celebrities include popular names like Oprah Winfrey, Beyonce, Solange Knowles and Will Smith to but a few. It is not just the celebrities but the common masses who have embraced African fashion in order to look good. Men are also equally fashion conscious and many of them happen to be taken in by African fashion garments.

 

African Fabric Bags

Aside from this the Miss World beauty pageant has contributed to the growth from the African fashion industry. The reason being the representatives through the African countries turn towards local designers to acheive their ensembles designed. It is caused the African designers to get popular all over the world. African fashion has essentially become the signature preference for guys and women who wish to express themselves through their clothing. A lot of the African designers have understood how to successfully combine western styles with African ones that will create authentic and original garments. It's resulted in a fashion scene that's vibrant and colorful and all sorts of richer due to this combination.

The garments created by African fashion brands are also easily available globally, the truth is they are available online in vogue stores dedicated to African fashion as well as via some own branded online retailers. This has enabled the worldwide community not from the 'African' community to be able to express their liking for original and authentic designs based on traditional African fashion.

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